City Heroes, Monsters, and Superheroes! These pint size figures pack a punch of fun and imaginative open-ended play! We quickly got to work sketching what would be a cute and powerful brand identity aimed at preschool boys. The line contains over 30 characters each with their own color ways and personality.
Working closely with the factory we provided guidance on the sculpts to ensure that the figures not only retained the design intent of each style but were also ready for cost effective tooling and mass manufacture.
We developed window box and blind bag packaging that highlights these characters in action. The final result is a colorful and engaging line of little figures that are sure to entertain and spark the imagination of preschool boys everywhere.