When the customer showed us an innovative new race toy that zips around inside a customizable tube track, we couldn’t have been more excited! We set to work quickly, developing options for the brand look and focused on creating powerful key art. The collaborative result is a unique package structure that tells the story of speed and non-stop fun!

After the initial starter set was complete, the customer brought us back in to help concept and develop expansion products under the Zipes Brand.

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